Ideas, opinions, and values {attitude, psychology} have cognitive side and emotional side.
People can favorably receive respected or charismatic people's attitudes, opinions, and friends {halo effect}. Speaker reputation can affect people's judgment.
People have unconscious associations. Tests {implicit association test} (IAT) can measure response quickness for pairing or categorizing things.
People often have emotional opinions {prejudice}|, without rational evidence, based on other's opinions.
People learn attitudes from their social group {reference group} by association with other good things gained from their group.
People who make mistakes or do harm can attribute blame or fault to another person {scapegoat}| outside their group or with low status, to remove blame from themselves.
Source authority or reliability affects attitude or message acceptance {sleeper effect}. People most favorably receive complete, true, and fair attitude conveyed by expert or authority.
People can attribute personality type {stereotype}| to other people based on social class, race, or culture.
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Date Modified: 2022.0225