Business departments {advertising}| can create communications to aid sales. Ideally, advertising involves honesty, fairness, genuine needs, high quality, functionality, simplicity, fair labor practices, and modest profit. Really, advertising faces pressure to do the opposite.
Businesses typically ask for help, mostly from outside company. People with skills and experience can contract for projects {consulting}|.
effects
Consultants have flexible schedules, more independence, low financial investment, and higher potential income. Consultants typically have low income at first, must work alone, must risk own money, and have many clients instead of one boss.
planning
Potential consultants evaluate their people skills and experience. They define consulting niche, market, competition, fees, business plan, and business processes. Starting consultancy has low risks and is easier than setting up business.
Business departments {accounting}| can track expenditures and revenues, record financial transactions and prepare financial statements.
Business departments {human resources}| {personnel} can hire, promote, provide benefits to, and terminate employees.
Business leadership {management} coordinates production units, trying to have optimum profit, sales, efficiency, or other goal. Management is production factor. Management is like labor, because it is service, but is not a production unit.
Business departments {marketing}| can predict sales, investigate how to improve sales, and create material to aid sales. Ideally, marketing involves honesty, fairness, genuine needs, high quality, functionality, simplicity, fair labor practices, and modest profit. Really, marketing faces pressure to do the opposite.
Business departments {sales department} can convince customers to buy {selling}. Ideally, selling involves honesty, fairness, genuine needs, high quality, functionality, simplicity, fair labor practices, and modest profit. Really, selling faces pressure to do the opposite.
Store window displays {window dressing} can make good appearance.
Price can reflect cost plus small percentage {cost-plus}|.
Amount or percentage {cover charge}, for snacks or entertainment, can add to bill at bar or nightclub.
Taxes or extra amounts {surcharge}| can add to cost, for extra service.
wealthy customers {carriage trade}.
luxury-store customers {clientele}.
Deductions {discount} from regular prices can help sales.
Selling or advertising can use product features and perceived need {hard sell}|, not sex, glamour, personality, or humor.
Stores often use low-priced item {loss leader}| to get customers to come to the store, and hope they buy other things.
Returns {rebate} of part of payment can induce sales.
deceptive selling {sharp practice}.
switching situation or goal to deceive {shell game}.
cheating {skin game}.
Selling or advertising can use sex, glamour, personality, or humor {soft sell}|, not product features and perceived need.
Orders {exchange bill} {bill of exchange}| can be to pay money to people.
menu {fare bill} {bill of fare}.
goods-received list {lading bill} {bill of lading}|.
Written statements {sale bill} {bill of sale}| can transfer property rights in exchange for money.
Books {blue book}| can list important people. Empty bound books are for examination answers.
Notes {chit} list cost for food and drinks.
Lists {invoice}| can show delivered goods or services and their prices.
Bank documents {letter of credit}| {credit letter} can authorize loans up to stated amount.
Authorizations {rain check} can purchase something at later date at today's price.
Documents {voucher}| can pay for good or service, such as school tuition.
Stores often use low-priced loss leader to get customers to come to the store and hope that they buy other things {sale}.
sale {clearance sale} designed to reduce inventory.
used-item sale {rummage sale}.
linen sale {white sale}|.
6-Economics-Microeconomics-Business
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Date Modified: 2022.0225